The two main challenges that business to consumers e-commerce facing are building traffic and sustaining customer loyalty.
These are the following things that have been found out:
> The top performers had over three times as many unique visitors per month than the median. The top performer had 2,500 times more visitors than the worst performer.
> Top performers had an 18% conversion rate of new visitors, twice that of the median.
> Top performers had a revenue per transaction of 2.5 times the median.
> Top performers had an average gross margin three times the median.
> There was no significant difference in the number of transactions per customer and the visitor acquisition cost.
