Tips for Running Profitable Website

1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.

2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.

3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.

4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.

5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version.

Quote of the Day

We don't have a monopoly. We have market share. There's a difference
- Steve Ballmer

Online Diaries

Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.

Your customers could write diary entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

Quote of the Day

Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.
- Theodore Isaac Rubin

Bonuses to Triple Your Sales

>>Announcement Alerts - Give customers e-mail alerts about critical information or product releases before your non customers find out about it.

>> Discounts - Allow your customers to get lower prices on your products and other related products other businesses sell.

>> Expert Call Ins - Set up a date and time when your customers can call up and talk directly with experts that are related to your industry.

>> Private Invitations - Give your customers private invitations to customer events that non customers cannot attend.

>> Online Rolodex - Compile a list of web sites or online contacts that are related to the product. You could publish it on CD-ROM or on the web.

Quote of the Day

My attitude is, if someone's going to criticize me, tell me to my face.
- Simon Cowell

Selling A Fee Based Subscription Ezine Part 2

>> You can start an affiliate program that will give people residual commission. People will want to join because it's residual instead of one time sales.

>> You could publish a free ezine and allow people to upgrade to your fee based ezine. If they like your free one, they'll likely subscribe to your paid ezine.

>> Your ad copy automatically builds itself into an order pulling machine. Each issue you archive gives you new benefits to add to your sales letter.

>> You could transform your fee based content into another product to sell. It could be an ebook, video, audio book, report, book, etc.

>> You could become known as an expert on the topic of your fee based ezine. You may get hired by other businesses to do speaking engagements.

Quote of the Day

Blessed is he who has found his work; let him ask no other blessedness
- Thomas Caryle

Selling A Fee Based Subscription Ezine

>>You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.

>> You won't have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal.

>> You can figure how many subscribers it'll take to meet your income goal. Note on your ad that you'll only accept a limited number of subscribers.

>> You won't have any shipping or materials costs like offline subscription publications. You'll just have your internet access and web site expenses.

>> You can sell back end or upsell products inside a fee based subscription ezine. It could be your own products or affiliate programs you've joined.

Quote of the Day

As a small businessperson, you have no greater leverage than the truth.
- John Greenleaf Whittier

Increasing Traffic Through Follow-Up Autoresponder Courses

> People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.

> Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.

> Allow other people to give away your free course. This will increase the number of people that will see your ad in the course

Quote of the Day

Lots of folks confuse bad management with destiny.
- Frank Mckinney Hubbard

Shift Sales to Overdrive

Shift sales to overdrive by publishing testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away.

Another way is by giving your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.

Shift sales to overdrive by making money from web sites that DO NOT have an affiliate program, by doing a joint venture. Set up the affiliate program through a third party for them.

One way also is by building rapport with your potential customers by teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.

Shift sales to overdrive by allowing your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, ebooks or articles.

Quote of the Day

Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.
- Henry R. Luce

WebSite NO-NO!

1. DO NOT load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

2. DO NOT use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.

3. DO NOT make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

4. DO NOT use site content your target audience is not interested in. If people are coming to your site to find info about fishing don't include soccer content.

5. DO NOT use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

Quote of the Day

Up, sluggard, and waste not life; in the grave will be sleeping enough.

- Benjamin Franklin

Bundling - Way to Increase Your Profits and Sales

An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related.

For example: if you're selling a computer you could add in software, hardware, computer furniture, etc.

Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services.

For example: if you are selling a fashion magazine you could add a freebies when someone buys a subscription. You're now targeting people who want the fashion magazine and those that want to be in fashion. Some people buy a package deal just to get one of the products.

Quote of the Day

Lots of folks confuse bad management with destiny.

- Frank Mckinney Hubbard

Magic Ways To Boost Your E-zine Subscribers

1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.

2. Give away a free follow-up autoresponder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they'll subscribe.

3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.

4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell.

5. Ask your potential subscribers questions that will persuade them to subscribe like: "Would you like to be able to retire before you're 40?"

Quote of the Day

To command is to serve, nothing more and nothing less.
- Andre Marlaux

Creative Ways To Make Money With eBooks Part 2

> One way of making money with ebook is by reprinting rights to your ebook. You can sell the rights with the regular purchase price or asa separate higher price.

> Another way is by making your ebook available for offline people.Your could turn it into a print book, report, video,audio book, print newsletter, etc.

> Another of making money with ebooks is by redesigning your ebook for specific niches.

> You can create multiple profits with very little work. Ex:Turn a business ebook into a craft business ebook.

>Give your prospects discount coupons on otherproducts when they purchase your ebook. It could be your products or others that you made deals with.

> One creative way also of making money with ebook is by dividing your ebook into online newsletter issues.You could charge a reoccurring monthly subscriptionfor people to view each issue.

Quote of the Day

There is no time for cut-and-dried monotony. There is time for work. And time for love. That leaves no other time!

- Coco Chanel

Creative Ways To Make Money With eBooks

1. Allow other e-zine publishers or web site ownersto republish small nuggets or excerpts of information from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updatesof your ebook. You could also back end sell the extra never released chapters of your e-book.

3. Give away a free ebook and then give people anoption of buying the paid version of the ebook. Also let others give away the free version of your ebook.

4. Divide your ebook content into reports then givepeople the option of just purchasing the info they want.

5. Purchase reprint rights to other people's ebooksan combine them with your in a large package deal or private ebook library web site.

6. Change the benefits on your ebook ad copy intolinks. When people click on it take them right to the order page. It'll give them a urge to buy your ebook.

7. Charge people a cheap price to read half of youre book. If they like it, they can pay full price to read the other half.

8. Offer freebies that are related to the ebook your selling. It could be free monthly ebook updates,free e-zine, free consulting, etc.

9. Show your prospects a sample page out of youre book. Just black out some of the important info.This will make your prospects curious to buy.

10. Provide a low and high priced version of yourebook. Show benefits of each version side by side.People usually spend a little more for extra info.

Quote of the Day

The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.

- Napoleon Hill

Seldom Used Freebies That Can Be Used To Increase Traffic Part 2

6. Advice Service-Offer a live chat room were you or your employees can give your visitors and customers advice on your business topic.

7. Human Research-Offer a free service were you will search for sites or information your visitors or customers cannot seem to find online.

8. Plans-Create ready-made plans for a particular project your target audience wants to accomplish. It could be marketing plans, landscape plans, etc.

9. Forms-Offer printable, ready-made forms your visitors or customers would use regularly. It could be legal forms, organizational forms, etc.

10. E-mail Reports-Publish quarterly e-mail reports that contains new research discoveries, surveys,and statistics about your related industry.

Quote of the Day

The leader who exercises power with honor will work from the inside out, starting with himself

- Blaine Lee

Seldom Used Freebies That Can Be Used To Increase Traffic Part 1

1. Checklists - Create a list of things to check for aparticular process related to your business's topic.

Ex: a checklist for creating a web site.

2. Templates-Design a template that will make acertain action easier for your target audience. Ex:a template for writing a resume.

3. Text Workbook-Publish a text format ebook soyour audience can learn and practice a certain skill.

Ex: a text workbook for writing ad headlines.

4. Transcripts-Create an ebook of text transcriptsof a related live event. It can be a seminar, speech,class, interview, etc.

5. Dictionary Of Terms - Publish a web directory orebook dictionary of terms relating to your specific business industry or subject.

Quote of the Day

In business, I’ve discovered that my purpose is to do my best to my utmost ability every day. That’s my standard. I learned early in my life that I had high standards.

- Donald Trump

Reminding Customers

If you don't remind your customers that you are still in business they may forget. Repeat customersare the lifeblood of any business. Below are threeeffective strategies you can use to remind yourcustomers that you are still in business and get them to buy over and over again.

>>> Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine,newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.

>>> Ask customers to sign-up to an e-mail update that tells them when you have made changes toyour web site. Whenever you update your website send them an e-mail to remind them to visit again. If you are using this strategy it is important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc.

Quote of the Day

I buy when other people are selling.

- J. Paul Getty

Increasing Free Ebook Download

One way of increasing the download for you free ebook is by anticipating the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants. Another way of increasing the download is by allowing your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.

Third is by telling your visitors the emotional and logical reasons why they should download your free ebook. It can be the goals they'll acomplish, positive feelings, etc.

Quote of the Day

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
- Colin Powell

Copyrights

Copyrights are similar to trademarks in terms of the kind of protection they offer, but different in how they work. In almost all countries, ownership of copyright is automatic, and costs nothing. The moment you write (or draw, or record) something, you own the copyright on it, and can take action against anyone who makes a copy of it without your permission. This article you're reading right now, for example, has the automatic copyright. If you decided to copy it without permission and put it on your own website, then that would be illegal. Not that you would do such a thing, of course.

A copyright lasts longer than a trademark: typically it lasts until you die, and then a set number of years after that, depending on your country and the kind of thing that was copyrighted. After the end of this time, the work becomes 'public domain', free for anyone to use.

Quote of the Day

Our favorite holding period is forever.
- Warren Buffet

Trademark

So you have put all work into your business: you already got a name, you have made some marketing materials, even written some things for your customers. If you don't want your competitors to be able to take what you've done and exploit it, though, you're going to need to take some steps to protect yourself.

You can trademark both your business' name as well as the names of any products you sell. The only condition is that they can't be too similar to names that someone has already trademarked, and you can't usually trademark words that are in common use. It costs a few hundred dollars to register a trademark, and you can do it through the patent office. It can be a waste of money to trademark too many words, so you should only bother with it if you think one of your names could be threatened by competitors. Once you get your trademark - it is yours thus you can do whatever you want with it, including giving others permission to use it or selling it to them. Remember, though, that your trademark usually only applies in the country where you registered it -- you will not usually be protected from competition where foreign businesses are using your trademark. Also, your right to use the trademark will only last for a set number of years (usually a decade from the date of registration). After this time, you will have to pay again to renew it.

Quote of the Day

It's called a pen. It's like a printer, hooked straight to my brain.
- Dale Dauten

Catapulting Traffics

One way of catapulting traffic on your site is my adding a message board to your web site. People will visit your web site to ask questions and answer other people's questions.

Another way of catapulting traffic on your site is by adding a directory of web site links to your web site. People will visit your web site to find related web site links for the topic they're interested in.

Third, is adding an article section to your web site. People will visit your web site to read and learn new info related to their interests.

Quote of the Day

He who lives by the crystal ball soon learns to eat ground glass.

- Edger Fiedler

Press Release Secrets

1. Your press release should sound like news.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. You should tell a story and mention your business, product or service in the body of the press release.

8. Proofread your press release many times.

Quote of the Day

If you can count your money, you don't have a billion dollars.
- J Paul Getty

Promoting Your Site #2

One way of promoting your site is by holding a contest or sweepstakes. Announce your site to hundreds of web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest if they would accept offers from your business in the future by e-mail.

Quote of the Day

He who lives by the crystal ball soon learns to eat ground glass.
- Edgar Fiedler

Promoting Your Website

One way of promoting your website is by using online chat rooms. Find the right chat room where your targeted audience would gather. Announce to everyone in the chat room something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.

Quote of the Day
An economist's guess is liable to be as good as anybody else's.

- Will Rogers

Increasing Marketing Exposure

Below are some popular types of electronic freebies which would help you increase you marketing exposure effortlessly.

FREE e-Coupons or e-Gift Certificates
Give your visitors free electronic coupons and gift certificates for your products or services.

FREE e-Books
Give your visitors a free electronic book. The e-book should be related to your web site theme.

FREE e-Reports
Give your visitors free electronic reports. The reports could be in autoresponder form or in text format.


FREE e-Courses
Give your visitors a free electronic courses. They could e-mail your follow-up autoresponder and be sent a lesson each day.

FREE Software

Give your visitors free software. It could be a game or a useful utility. Just have them download it right from your web site.

FREE Online Services
Give your visitors free online services or utilities. They should be ready to use right from your web site.

Quote of the Day
An advertising agency is 85 percent confusion and 15 percent commission

- Fred Allen

Intensifying Profit

One way of intensifying your profit is by telling your visitors what their friends or family will probably think when they buy your product. People care about what other people think of them.

Another way of intensifying your profit is by allowing your visitors to assume you are a large corporation. Use professional web design, graphics, content, customer service, etc., - to get the look.

Quote of the Day

For a lot of people, the weekly paycheck is "take-home pay" because home is the only place they can afford to go with it.
- Charles A. Jaffe

Marketing Idea Breakthrough

Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine. Your advertising revenue would increase because you could charge businesses for large color ads.

Quote of the Day

Lost wealth may be replaced by industry, lost knowledge by study, lost health by temperance or medicine, but lost time is gone forever.
- Samuel Smiles

Recycling Your Content

Use the content to create a press release. If you need an extra information for your press release announcement this works really well.




Dividing your content up and using it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box.

Quote of the Day
Business is a combination of war and sport

- Andre Maurois

Recycling Your Content

Repackaging your web site content in to different products to sell is one way of recycling your content in a profitable way. You could create speeches, audio books, classes, and video tapes with your content.





Placing it (the content) on follow-up autoresponders from your web site is another way of recycling your content. This is a great way to remind people to come back and revisit your web site.







Trading the content with other web sites is also one way of recycling your content. It will give you the chance to get new content and promote your web site at the same time.

Quote of the Day
All lasting business is built on friendship

- Alfred Montapert

Linkbaiting

Link baiting?

Linkbaiting is the term used to describe interesting content written for the purpose of attracting audience. It is the art of creating content on your site that other sites will link to - naturally.

How to Create a Good LinkBait?

First: Research your market and develop content that is relevant to this audience. Chose a title that would immediately appeal to that target market.

Second: Create a page on the main site that looks like an ordinary article page. Use images where appropriate.

Third: Invite all your fiends to check your site, or have a pre release or some forum posting. This is the most tedious part of the linkbait campaign.

Fourth: Be patient and watch the traffic swell.

Quote of the Day

"To speak and to speak well are two things. A fool may talk, but a wise man speaks."

- Ben Jonson

Marketing Idea no.2

You could place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad. Nice eh?

Quote of the Day
Real riches are the riches possessed inside

- B.C. Forbes

Breakthrough Marketing Idea

Offering to insert ads into your product package for other businesses. You could ask in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

Quote of the Day

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.
- Howard Aiken

Increase Your SALES

People will surely contact your customer service to ask questions about your services or products. Did you know you can increase your orders by training your customer service to actually sell products? You should include your signature file with all the questions you answer by e-mail. Your signature file should be no longer than 4-5 lines, 65 characters per line. Include your contact information, business name and an attention getting headline. Tell people about the new products and services that you offer after you're done answering their question(s) by phone. If they have already bought products from you in the past, offer them add-on or back end products. If you're using FAQ "Frequently Asked Questions", include your banner ad on top of your FAQ site. You could also include a subscription form for your free e-zine on the site as well.

Quote of the Day

Make no mistake, my friend, it takes more than money to make men rich
- A. P. Gouthey

Turn Something into Redisual Income

This not only works for for e-books, you can make it work for any product or service you sell. Some subscriptions that might work for your product could be:

- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warranties
- product insurance
- e-zine/webzines
- the ideas are endless.....

Quote of the Day

Effective leadership is putting first things first. Effective management is discipline, carrying it out.

- Stephen Covey

Viral Makerketing: Resources

A slow and steady way to catch people’s attention online is to provide good value at no charge, without necessarily trying to make it on media circus – creating attention naturally.


Online graphic designers create templates, programmers give away plug-ins, and writers give away words. All in exchange for traffic and attention.

Now days, free still works, but it must be something very good, and very relevant. You will also find you need to “sell” your free

Make your resources worthy of attention.

Viral Marketing: Categories

There are all sorts of ways to get links in the blogosphere, but it’s
helpful to place the various strategies into four categories

1. Publicity Stunts
2. Resources
3. Irresistible Offers
4. Meme Propagation

The first category contains explosive techniques, but also the most potential risk; the second is lacking in sexiness, but is a slow and steady performer over the long ter, and the last two categories requires real ingenuity and a bit of luck, as anything with the potential for life changing levels of attention demands.

Quote of the Day

Every young man would do well to remember that all successful business stands on the foundation of morality.
- Henry Ward Beecher

Intensify Thy Profit

One way of intensifying your profit is by using blue, underlined text links. People have been branded that blue, underlined text are links. You do not want to lose visitors by using a different color.

Another way, is by allowing your visitors to assume that you are a large corporation. You may use professional web design, graphics, content, customer service, etc..

Promoting your Ebook

Promoting your eBook is vital to getting it out there into the hands of readers. There are a couple of ways that you can do it.

1. Make sure that it is displayed prominently on your website so your visitors can purchase or download it.

2. If you continue your article submission practices, you can use the link in the resource box to direct your readers to your book. You can get a decent amount of traffic this way, at no additional expense to you.

3. You can also promote it with your blog and the blogs of affiliates if you have them.

4. Also a good place to get free promotion s though forums; put a link to your eBook in your signature.

5. You can open online stores like Veebook.biz where you can create your own store for free and create a free traffic.

Quote of the Day

"If you're a gifted flirt, talking about the price of eggs will do as well as any other subject."
Mignon McLaughlin

The Consequential Headline on Viral Marketing

The headline is the number one or perhaps the only, impression you make on a prospective reader. Posting a title that will turn someone to read your posting is a very big thing. Headlines turn a browser into a reader, and the rest of your blog might as well never exist. With this a compelling headline must promise some kind of benefit or reward for the reader, as exchange for the valuable time that would take them to read your article or posting. Your headline is the first vital step to getting a link to your article.

Quote of the Day

I find it rather easy to portray a businessman. Being bland, rather cruel and incompetent comes naturally to me.
- John Cleese

Giving Away

Giving away content gives you three powerful ways to get free advertising.

1. You can submit free content.
2. You allow other people to give away your free content
3. You allow to have people link to your web site to give away the free content.

Take it one step at a time.

And surely the system will bring traffic to your web site over and over for years to come.

Quote of the Day

Time is the scarcest resource and unless it is managed nothing else can be managed.

- Peter Drucker

Corporations Using Online Conversations

Major corporations are not using focus groups. Most of them are collecting the conversations we are having on the web and analyzing them with companies.

So why you should care?
You need to address the needs of your prospects right now or be in danger of not growing your business.

And what do you need to do?
You may use simple tools like Technorati, Blogbulseand TwitScoop to see what people are talking about so that you remain relevant/updated.

Quote of the Day

"A good compromise, a good piece of legislation, is like a good sentence; or a good piece of music. Everybody can recognize it. They say, 'Huh. It works. It makes sense.'"

- Barack Obama

Online Auctions - Traffic Generators

Thousand of online auctions are there on the internet. And People love them! Why? Because they find great bargains on such. So if you have an online business, you can use them to increase traffic to your web site. Veebook.Biz is one of the auction sites available.

Quote of the Day

"Advertising is about norms and values, aspirations and prejudices. It is about culture."

- Anil Ambani