Increasing Marketing Exposure

Below are some popular types of electronic freebies which would help you increase you marketing exposure effortlessly.

FREE e-Coupons or e-Gift Certificates
Give your visitors free electronic coupons and gift certificates for your products or services.

FREE e-Books
Give your visitors a free electronic book. The e-book should be related to your web site theme.

FREE e-Reports
Give your visitors free electronic reports. The reports could be in autoresponder form or in text format.


FREE e-Courses
Give your visitors a free electronic courses. They could e-mail your follow-up autoresponder and be sent a lesson each day.

FREE Software

Give your visitors free software. It could be a game or a useful utility. Just have them download it right from your web site.

FREE Online Services
Give your visitors free online services or utilities. They should be ready to use right from your web site.

Quote of the Day
An advertising agency is 85 percent confusion and 15 percent commission

- Fred Allen

Intensifying Profit

One way of intensifying your profit is by telling your visitors what their friends or family will probably think when they buy your product. People care about what other people think of them.

Another way of intensifying your profit is by allowing your visitors to assume you are a large corporation. Use professional web design, graphics, content, customer service, etc., - to get the look.

Quote of the Day

For a lot of people, the weekly paycheck is "take-home pay" because home is the only place they can afford to go with it.
- Charles A. Jaffe

Marketing Idea Breakthrough

Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine. Your advertising revenue would increase because you could charge businesses for large color ads.

Quote of the Day

Lost wealth may be replaced by industry, lost knowledge by study, lost health by temperance or medicine, but lost time is gone forever.
- Samuel Smiles

Recycling Your Content

Use the content to create a press release. If you need an extra information for your press release announcement this works really well.




Dividing your content up and using it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box.

Quote of the Day
Business is a combination of war and sport

- Andre Maurois

Recycling Your Content

Repackaging your web site content in to different products to sell is one way of recycling your content in a profitable way. You could create speeches, audio books, classes, and video tapes with your content.





Placing it (the content) on follow-up autoresponders from your web site is another way of recycling your content. This is a great way to remind people to come back and revisit your web site.







Trading the content with other web sites is also one way of recycling your content. It will give you the chance to get new content and promote your web site at the same time.

Quote of the Day
All lasting business is built on friendship

- Alfred Montapert

Linkbaiting

Link baiting?

Linkbaiting is the term used to describe interesting content written for the purpose of attracting audience. It is the art of creating content on your site that other sites will link to - naturally.

How to Create a Good LinkBait?

First: Research your market and develop content that is relevant to this audience. Chose a title that would immediately appeal to that target market.

Second: Create a page on the main site that looks like an ordinary article page. Use images where appropriate.

Third: Invite all your fiends to check your site, or have a pre release or some forum posting. This is the most tedious part of the linkbait campaign.

Fourth: Be patient and watch the traffic swell.

Quote of the Day

"To speak and to speak well are two things. A fool may talk, but a wise man speaks."

- Ben Jonson

Marketing Idea no.2

You could place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad. Nice eh?

Quote of the Day
Real riches are the riches possessed inside

- B.C. Forbes

Breakthrough Marketing Idea

Offering to insert ads into your product package for other businesses. You could ask in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

Quote of the Day

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.
- Howard Aiken

Increase Your SALES

People will surely contact your customer service to ask questions about your services or products. Did you know you can increase your orders by training your customer service to actually sell products? You should include your signature file with all the questions you answer by e-mail. Your signature file should be no longer than 4-5 lines, 65 characters per line. Include your contact information, business name and an attention getting headline. Tell people about the new products and services that you offer after you're done answering their question(s) by phone. If they have already bought products from you in the past, offer them add-on or back end products. If you're using FAQ "Frequently Asked Questions", include your banner ad on top of your FAQ site. You could also include a subscription form for your free e-zine on the site as well.

Quote of the Day

Make no mistake, my friend, it takes more than money to make men rich
- A. P. Gouthey

Turn Something into Redisual Income

This not only works for for e-books, you can make it work for any product or service you sell. Some subscriptions that might work for your product could be:

- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warranties
- product insurance
- e-zine/webzines
- the ideas are endless.....

Quote of the Day

Effective leadership is putting first things first. Effective management is discipline, carrying it out.

- Stephen Covey

Viral Makerketing: Resources

A slow and steady way to catch people’s attention online is to provide good value at no charge, without necessarily trying to make it on media circus – creating attention naturally.


Online graphic designers create templates, programmers give away plug-ins, and writers give away words. All in exchange for traffic and attention.

Now days, free still works, but it must be something very good, and very relevant. You will also find you need to “sell” your free

Make your resources worthy of attention.

Viral Marketing: Categories

There are all sorts of ways to get links in the blogosphere, but it’s
helpful to place the various strategies into four categories

1. Publicity Stunts
2. Resources
3. Irresistible Offers
4. Meme Propagation

The first category contains explosive techniques, but also the most potential risk; the second is lacking in sexiness, but is a slow and steady performer over the long ter, and the last two categories requires real ingenuity and a bit of luck, as anything with the potential for life changing levels of attention demands.

Quote of the Day

Every young man would do well to remember that all successful business stands on the foundation of morality.
- Henry Ward Beecher