Viral Marketing: Categories

There are all sorts of ways to get links in the blogosphere, but it’s
helpful to place the various strategies into four categories

1. Publicity Stunts
2. Resources
3. Irresistible Offers
4. Meme Propagation

The first category contains explosive techniques, but also the most potential risk; the second is lacking in sexiness, but is a slow and steady performer over the long ter, and the last two categories requires real ingenuity and a bit of luck, as anything with the potential for life changing levels of attention demands.

Quote of the Day

Every young man would do well to remember that all successful business stands on the foundation of morality.
- Henry Ward Beecher